Qualitative scores are higher than quantitative scores: Analyze your distribution plan. Consider alternative times, channels or formats for other "good" content. Quantitative scores are higher than qualitative scores : View content to identify ways to improve. Can its quality be improved by rewriting it? So what about increased data-backed research?
Low quantitative and qualitative scores : Remove this content from circulation and adjust your content plan to avoid such content in the future. High quantitative industry mailing list qualitative scores : Promote and reuse this content wherever possible. Update your content plan to replicate such content in the future. Of course, sometimes a difference between quantitative and qualitative scores can indicate a qualitative assessment is not qualified.
Use your judgment, but at least consider alternatives. Featured related content: Content Distribution: Everything You Need to Know Now Social Media Content Planning: Take Control of Your Strategy Stop juggling content creation - follow this 5-step planning process let's start When should a content scorecard be created? While this may seem like a daunting task, don't let that stop you.