There are now 1.2 billion pages indexed on Google mentioning Dark Social. The Phone Number List
definitions vary but they do not escape much from what Alexis Madrigal wrote in 2012:"it shows up differently in programs as 'direct' or typed/tagged traffic" but that's not really what happens most of the time. Most of the time, someone told someone about a link, or it came across a big email distribution list, or your dad sent it to you .”I call mainstream on the subject. Now more than ever, marketers and audience developers need to turn to Dark Social.
Not as a myth, something that can happen, but as their new biggest source of traffic. Social media marketing strategy guide Download our Premium Resource - Social Media Strategy Guide Create a plan to manage social media marketing to support your business goals. Access the Social Media Marketing Strategy Guide The Phone Number List Importance of Mobile in a Dark Social World The Dark Social phenomenon didn't start with Alexis' article. It's as old as the internet, as old as sharing content and links. But in a digital world, where mobile experiences are now a default, behavior has exploded. According to Mary 2018 Internet Trends Report, digital media usage increased by 4% in 2017, to a total of 5.9 hours per day per adult user. Over 55% of that time is spent on a mobile device.
The digital news space, the Reuters Institute reports that the importance of smartphones shows no signs of abating. On average, 62% of their sample say they use smartphones to get news every week. In today's world, the mobile experience needs to Phone Number List be flawless. You don't want to disrespect your audience gateways (Google and Facebook) so everything has to be extremely optimized. Widgets, share buttons, plugins. All of these fall into the “nice to have” category, but are often removed from websites that want a cleaner, faster experience. However, that doesn't mean people stop sharing content through their mobile devices. They adapt. They use the native functions of their browsers, or they just copy and paste a link.