The editorial department of the new list has sorted out three new functions that have received widespread attention, namely local life, paid short dramas, and graphic and textual grass, and briefly took stock of their development in 2021. 1. Enter the local life Local life has always been a coveted piece of cake for Internet gamers. According to iResearch, the size of the local life service market will increase from 19.5 trillion yuan in 2020 to 35.3 trillion yuan in 2025, and the online penetration rate of local life services will also increase from 24.3% in 2020 to 2025. 30.8% of the year. This battlefield has never lacked fierce competition. There were traditional group buying apps such as Meituan, Dianping, and Ele.me, and then there were short video giants such as Douyin and Kuaishou. At the end of February 2021, Douyin launched the "discount group purchase" function, covering food and beverages, hotels and homestays, etc.
In April, Douyin's internal beta map , attractions, games and other related content. In May, Douyin tested the "Mangosteen Travel" business, including ticket booking, hotel booking and other functions. In the first half of 2021, Douyin is trying to gradually open up the localized market and cover more business areas. In order to attract more creators to release local-themed video of store exploration, Douyin launched a store-exploration theme event to reward high-quality talents with traffic. During this period, bloggers such as "MR-Bai Bing" and "Special sms marketing service Wu La La" quickly gained followers through the content of the store, and became the top bloggers with millions of fans.