Basic tips to approach the design of a logo, by The Negra A logo can be the icing on the cake in a graphic project. Or your starting point.illustrator artwork Be that as it may, it must be distinguishable, unique and memorable. And the hard and fast rules end there,
because even one of the most intuitive imperatives – having good legibility – doesn't always apply, depending on what the brand is looking for. This is what the three partners of the Argentinian studio The Negra (@thenegra), the designers Diego, Lio and Pancho, teach us. In this tutorial, we learn basic premises to create a good logo, taking into account the message we want to convey, the brand to which it is applied, and the graphic possibilities available to us. 6 basic tips to design a logo 1. Try with the same typography of the graphic system... or not Branding tutorial:
how to create a logo 3 The same typography of the graphic system can be used, so that the set is easily identified. Or, on the other hand, the search for a completely different letter could also cause that memorable effect. If the first option is the most desired, try slightly differentiating the typography, applying effects such as stroke, line or outline. Thus, the direct relationship with the rest of the graphic system is maintained, differentiating the logo at the same time.