Green marketing or green marketing encompasses all those actions from marketing that seek to reduce the environmental impact. It began to gain strength in the late 1980s and early 1990s, when environmental problems began to gain more relevance, leading Jewelry Retouching Service to a change in attitude in society. This became a great opportunity for brands to become those agents of change that the world demanded.
Today, that trend is stronger than ever. And it is that it is not a fad, on the contrary: the brands that do green marketing are anticipating the future.
Why do green marketing?
The last decades have meant a great change in mentality, especially for the younger generations, who look for much more in brands than products and services. Doing green marketing not only helps companies mitigate environmental impact and Jewelry Retouching Service reduce costs (because it decreases the consumption of energy and other resources), but also generates strong relationships with consumers who increasingly value this topic more and more.
How to apply green marketing?
The first key is to dare . Implementing a green marketing strategy involves more than communication: it is a company-wide commitment that is projected from the inside out.
There are many ways to apply it: from production processes to the final disposal of the product. The important thing is that green marketing becomes a philosophy that involves the entire organization, and above all, that it is demonstrated through actions. Here are some ideas: