Any brand can evolve on its own. Advertising Continue reading below This is a great lesson that we can all look to in small businesses. To become fascinating, you don't have to do anything complicated. You can do something very simple as long as it helps you stand out. Think outside the box and make your brand unique There is a system for that. I always thought the creative process was like good luck. Some days I would sit down and be extremely creative and some days I wouldn't. What I didn't realize at the time, what I was doing as I worked inside and around all of these amazing brands, was that I was starting to create my own methodology, in a way that I knew I would be able to climb.
with good ideas on a very short schedule. It's something fax list for all of us. For us to do something reliably every time, it can't just be luck. When you have a methodology, it's more like an algorithm. You know that if you follow these steps you will get a certain result. Then, from there, if you want to overload it with creativity, great. Advertising Continue reading below It's kind of a marketing hack for non-marketers. Is fascination a continuous process? You don't have to reinvent yourself year after year, but there are so many different touchpoints from a marketing perspective that any company or business has. There are the emails that you sent to your list, to your subscribers. There's your social media strategy, your advertising strategy, paid media, unpaid media.
Of course, there is a whole world of content online. Once you know what your north star is, strategically it becomes much easier for you to align all of these efforts so that you don't get confused trying to figure out what you should do next. What holds a lot of teams back is that there is no clear alignment on what the messaging strategy should be. When this happens, it turns into conflict, infighting and confusion, and people are just paralyzed. Put all hands on deck When people feel so confident that they can start taking risks, or they can possess a certain voice in the market, or they can know with of their brand like the ding, ding, ding, the drawbridge or whatever the playfulness of the soot cleaner clay we now know as Play-Doh.