Your strategy should be laser-focused and measurable. Fifth, get someone to help with the grunt work. Your secretary or a virtual assistant can help write letters, call clients, send out articles, press releases, and help you build a client database.
There is no way you can do this alone or completely depend on the firm's marketing manager. It's up to you; but apply the 80/20 rule and spend the brunt of your time on the most important clients and matters. Sixth, do a little client development every day email list. Call that client who you haven't heard from. Send an article of interest to a new prospect. Set a little bit of time every day to do some marketing and you'll soon see a flower grow where once there was just a seed. Seventh, the reason most marketing efforts fail is due to a lack of follow-up with action. And we all make this mistake.
In many ways, this is what determines your success or failure, and too often, we don't realize it until it's too late. Your system should utilize a "ladder" or "drip" multi- contact approach which will show you've been there for them and you're the "go-to" person they need and want. The mantra here is to follow-up and stay in front of them consistently.