To choose what the metrics of your EI will be, it is necessary to be clear about what objectives you intend to achieve in order to define how to measure your efforts.
In addition to that, it is very important not to associate that data with indicators known as vanity metrics.
Although they are not totally dispensable, metrics such Clipping Path Service as the number of likes, shares and followers must be observed, but they will not be able to fully determine the success of your IE's digital marketing campaign.
What should be analyzed are the metrics that offer information on the attraction of new students, the conversion rate of the education funnel, the return on investment of spending on campaigns, among others.
Each institution has its peculiarities and this is reflected in the specific objectives that they seek to achieve. Thinking about that, we separate some metrics that can be interesting to evaluate the strategies practiced by your IE.
Return on investment (ROI)
With this metric it is possible to know the return generated by a certain campaign of your institution.
For example, a university creates a strategy to disclose its selection process and all the expenses involved with that action will be analyzed and compared with the value obtained from the enrollment of new students.