Offline marketing It is also often known as traditional marketing, and they are part —along with digital marketing— of one of the most general forms of classification, since it focuses on the first methods that emerged before the Internet era. These offline media include television advertising, newspaper and magazine slots, radio commercials , etc. If you want to learn more about the differences between traditional vs. digital marketing , we invite you to read our article about it. Traditional marketing advertising. Keep in mind that traditional marketing is still useful in some cases. 2. Digital Marketing It is also commonly known as digital marketing.
It is one of the most used today, because the vast majority of people are already used to performing various tasks online , since it works as if it were a second world but intangible. Do you want your brand to appear on social networks like Facebook, and fax number list have your own website where you can generate content and capture leads? Then the strategies of this type of marketing are for you. 3. Direct marketing It is the one that seeks —as its name indicates— direct communication with potential customers , through personalized messages on their social networks, email, text messages, and even traditional mail.
For this reason, it is related to email marketing and the use of CRM . 4. Indirect marketing It is the opposite of direct marketing, since it seeks to introduce products and services in a very subtle way , to the point that the user does not notice it at first glance. In some media it is also known as invisible marketing. Its main premise is to generate content that is related to the product, but that is of general use to users. For this reason, it also covers other types of marketing such as content, influencers, and the inbound methodology. 5. Inboundmarketing Although it is considered as a type of marketing, it is actually a