2022년 4월 21일
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There are thousands of KPIs that can be measured. We are in an age where the flow of information is immense and constant! The central point is knowing how to choose which indicators to measure. luke gabriel Jan 12 | 10 min read KPIs A KPI — Key Performance Indicator — is a very relevant metric to measure the performance of a Digital Marketing strategy and management processes. These performance indicators can also be known as Key Success Indicator. Do you know what successful strategies have in common? All Cork Kids Bicycle Shop of them constantly monitor the performance of shares. According to Content Trends 2017, 78.1% of companies that document their strategy consider themselves successful. In companies that do not carry out this documentation, the percentage drops to 25.2%. You can see other survey data in the full report. This monitoring is what allows you to determine what is working and what is not. Basically, it is the best way to analyze the results . But this analysis needs numbers! These numbers are the best way to know if your results are in line with the objectives of your Digital Marketing strategy and if your company is having the desired ROI . To help you measure these results, we are going to tell you everything you need to know about the famous performance indicators or KPIs. In this article you will learn: What are performance indicators or KPIs? What is the difference between performance indicators and metrics? How to choose a good KPI? Why Facebook Likes Aren't Good Top KPIs What types of KPIs can you use? How do I put it into practice? What are performance indicators or KPIs? KPI stands for Key Performance Indicator. It is a way of measuring whether an action or a set of initiatives is effectively fulfilling the objectives proposed by the organization. There are thousands of indicators that can be measured. We are in an age where the flow of information is immense and constant! The central point is knowing how to choose which indicators to measure. A KPI can be a number or a percentage. If you want to measure how many pages a visitor has viewed on the blog you created for your business during one visit, you'll have a number (3 pages per visit, for example). The bounce rate of a page on your blog is a percentage, like 70%.