2022년 6월 25일
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The tools don't take you out of data analysis, but they can absolutely boost Banner Design your results. Using the right tools can be a bit like putting your personalization and advertising strategies on autopilot…but you need to have the right tools and invest the right time in their foundation and setup. Advertising Continue reading below There are a ton of customization tools to choose from: Marketing automation platforms like Marketo or HubSpot. A DXP like Sitecore. ABM tools like Banner Design DemandBase. All-in-one options like Salesforce Marketing Cloud that let you manage your targeted advertising audiences. You can absolutely invest your way into better Banner Design personalization or targeted advertising opportunities, but each tool is only as useful as the extent to which teams use them. Don't be the team that uses something like Marketo as a glorified email marketing tool or Banner Design Sitecore as a fancy word processor. You have to actually know the tool or it can't help you with your targeting or personalization. Marketing automation platforms are amazing for launching deeply personalized lead nurturing campaigns. But to maximize its effectiveness, you need to Banner Design sit down and spend time developing your lead scoring system and the triggers you'll need to meet your audience's needs. Advertising Continue reading below A DXP like Sitecore is a great Banner Design and robust tool to personalize your website each time a visitor arrives, based on: Their entry point. Return visits. The content they engaged. But this only works if you have configured your engagement values and profiles. Tools can take you to the next level of customization by: Automate previously human processes. Reduce the risk of error and streamline your work. Target effectively with triggers based Banner Design on consumer actions. But like all strategic work, it's only up to the base you've established. bonus tip Tool configuration is not a one-size-fits-all situation. Advertising Continue reading below Set aside time quarterly or annually to evaluate your setup and its effectiveness. Designate A/B testing opportunities to ensure your efforts always lead to results.